Why should viewers care that the Avengers have defeated Thanos if we’ve already started teeing up the next ultimate threat that will really wipe out the entire cosmos this time? If there’s no culmination and no catharsis for the stories being told across all the Marvel films, then all we’re left with is an ever-escalating status quo that spirals endlessly higher, with increasing stakes that never truly amount to anything.
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Marvel’s stinger strategy gets back to one of the biggest flaws in the modern pop culture machine: we’ve forgotten how to let things end. It’s not going to feel like a final grand payoff if the film leaves people on a note of “Don’t forget to come see Spider-Man: Far From Home later this summer!”Ī post-credit scene will undercut the whole decade-long build But however Endgame ends - whether it’s a new set of characters dying, Thanos obliterating the universe, a Stan Lee ex machina, or whatever - a post-credit scene will undercut the whole decade-long build. Infinity War necessarily used its end-credit sequence to underscore the devastation Thanos caused, and to set up Captain Marvel ahead of her solo film and her arrival in Endgame. They’re the payoff for the die-hard audiences who stayed until the end of all those post-credit scenes to track which Infinity Stone ended up where. But Infinity War and Endgame, in particular, aren’t ordinary Marvel movies. It’s a smart strategy for the endless treadmill of a franchise that Marvel and Disney are looking to build. But even when they’re visual gags or Easter eggs, these stingers are still almost always meant to move viewers’ focus on to whatever comes next in the series, not to comment on what they just saw. Somehow, the studio has managed to get fans to look forward to commercials, instead of finding them annoying. These are essentially just advertisements that Marvel sticks at the back of every filmĪs entertaining as the post-credit scenes are, and as savvy as they’ve been at linking the movies, it doesn’t change the fact that they’re essentially advertisements Marvel sticks at the back of every film to make sure fans never walk out of a theater without being sold on their next trip back. The movies have reached the point where they’ve come around to self-reference, to poking fun at themselves.
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The end credit scenes have become part and parcel of the Marvel movie experience, as integral to the branding as the increasingly long Marvel Studios logo that opens each movie.
I have every expectation that I’ll be disappointed on this account. Superman director Zack Snyder even said he didn’t include one at the end of his film “ because Marvel does that.” Sure, Iron Man was wildly successful, but the massive, interconnected universe that’s barreling toward an endpoint in the upcoming Avengers: Endgame was launched when Fury told Tony Stark (Robert Downey Jr.), “I’m here to talk to you about the Avenger Initiative.”Ĭoming up on the release of E ndgame - the second half of the giant, star-studded, two-part culmination of Marvel’s 10-year release strategy - I’d like to propose something radical: there shouldn’t be a post-credits scene. Jackson’s Nick Fury showed up at the end of Iron Man a decade ago, the Marvel Cinematic Universe has absorbed post-credit sequences as a signature calling card.
Marvel didn’t invent the post-credits stinger, but from the moment Samuel L.
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